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India · Global Remote

Case Studies & Client Results

Commercial proof, not vanity metrics

Direct-to-consumer case studies tracking store sales, order volume, and conversion efficiency from real brand engagements.

01
Meta AdsPaid Social StrategyCreative IterationShopify Analytics
+69.8% Orders (MoM)

Luxury Apparel & Lifestyle D2C · January – April 2026

The House of Destiny

+69.8% Order Growth & 47.8% Gross Sales Expansion

Executed full-funnel Meta Ads strategy for luxury lifestyle brand The House of Destiny in partnership with The Pencil Advertising, lifting April orders to 236 (+69.8%) and gross sales to ₹1.61L.

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Performance Snapshot

+69.8%Order Volume Growth139 to 236 orders (Mar → Apr)
₹1.61LApril Gross Sales₹160,998 gross revenue in April
+36.6%Total Sales Growth₹64.6K in Mar to ₹88.2K in Apr
Meta AdsChannel FocusDelivered with The Pencil Advertising
02
Meta AdsAudience SegmentationCreative TestingShopify Analytics
₹1.7L Peak Month

Men's Grooming & Personal Care · January – August 2025

Whiskers India

Turning paid media into store-level growth

Executed full-funnel Meta Ads strategy for premium men's grooming brand Whiskers India, driving steady customer acquisition, scaling monthly sales to ₹1.7L, and achieving a 4.4% store conversion rate.

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Performance Snapshot

₹1.7LPeak Monthly SalesMarch 2025 sales volume
4.4%High Conversion RateAchieved in August 2025
14.7KPeak Monthly SessionsStore visits generated in July
461Peak Monthly OrdersOrders delivered in March 2025
03
Meta AdsInfluencer MarketingCreative StrategyShopify CRO
13.2× Sales Growth

E-Commerce Jewellery & Accessories · May 1 – October 15, 2026

Her Zevar

From ₹22K to ₹2.93L in monthly store sales (~13.2× Growth)

Scaled an e-commerce jewellery brand from early traction to consistent multi-lakh monthly store revenue through disciplined Meta ad scaling, creative testing, and influencer collaborations.

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Performance Snapshot

13.2×Revenue MultiplierMay baseline to Oct 1–15 pace
₹3.33LPeak Monthly SalesSeptember 2026 store sales
322Monthly OrdersScaled up from 22 orders in May
1.76%Store Conversion RateOct 1–15 (up from 1.13% in August)

04 / AGENCY COLLABORATIONS

Agency Experience

Strategic execution and multi-brand campaign delivery within high-velocity performance marketing agencies.

The Pencil Advertising

Agency Collaboration

Paid media strategy, brand marketing & e-commerce creative execution.

Paid SocialCreative StrategyPerformance Growth
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Mad Umbrella

Agency Collaboration

Multi-brand performance campaigns, WhatsApp marketing & creative velocity.

Meta & WhatsAppCreative VelocityD2C Scaling
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05 / MULTI-BRAND DELIVERABLES

Brands Worked On Through Agencies

Performance campaigns, WhatsApp automation, and content creation executed across consumer brands via agency partnerships.

Happikery

Happikery

Ready-to-Cook & Quick Meals

E-commerce creative assets, packaging design, and campaign strategy executed via The Pencil Advertising.

Packaging DesignSocial MediaPerformance Marketing
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The Ask

The Ask

Men's Skincare

Paid acquisition, WhatsApp communication & creator content.

Meta AdsWhatsApp MarketingUGC Content
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Sattvishtik

Sattvishtik

Ayurvedic Wellness

Paid social campaigns & WhatsApp customer discovery.

Meta AdsWhatsApp Marketing
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Icy Popps

Icy Popps

Consumer Treats

Creator-style UGC reels and engaging social content.

UGC Content
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Flenc Cosmetics

Flenc Cosmetics

Color Cosmetics

Customer communication & automated WhatsApp retention flows.

WhatsApp Marketing
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Freshlynn

Freshlynn

Home & Laundry Care

WhatsApp retention campaigns & creator collaborations.

WhatsApp MarketingInfluencer Marketing
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CLIENT BRANDS & COLLABORATIONS

Brands scaled across paid social, performance creative & store optimization

Approach & Methodology

Looking beyond ad account screenshots

Real e-commerce growth connects acquisition to inventory, conversion rate, customer margin, and repeat purchases.

Store-Level Attribution

Rather than relying solely on in-platform ROAS algorithms, every test is evaluated against net store sales, delivered order volume, and blended acquisition metrics.

Creative Velocity

Scalable spend requires continuous creative pipeline: concepting thumb-stopping hooks, briefing creator UGC, testing format variations, and iterating on winning angles.

Commercial Clarity

Every campaign is built around client unit economics—protecting contribution margin and ensuring top-line scaling translates into sustainable bottom-line health.

Discuss Your Brand's Growth →